AUGUST— For nearly two decades, and five Olympic medals, Jayna Hefford made every game she played in better each time she stepped on the ice. However, in her latest chapter, the Hockey Hall of Famer looks to elevate the game to heights it hasn’t yet seen – both on the ice and off.
The Professional Women’s Hockey Players’ Association has namedJayna Hefford its Operations Consultant. Hefford will be helping to organize the Association’s day to day operations while helping increase revenue, sponsorships, and opportunities for the future of women’s hockey.
Said Hefford, “I played 17 years on the National team. Many of the women I played with are still playing. I care deeply about them and this sport which has defined who I am for so long. The things I value are things I learned through this game and pass onto mychildren. And it’s that next generation I’m thinking about as I say I’ve never been more positive about where the game is headed and the opportunities young girls will have. I think we’ll look back years from now and see this as a pivotal moment for triggering change and I’m excited and honored to be a part of it.”
Hefford is a five time Olympian and just one of three women hockey players in history to earn four gold medals. In addition to her Olympic success, Hefford also won 7 gold medals at the Women’s World Championships and retired in 2014 as Canada’s second leading all-time scorer in in international competition. She is the sixth woman to be inducted into the Hockey Hall of Fame and served as interim Commissioner for the Canadian Women’s Hockey league.
Hefford succeeds Bryan Hicks, whom the PWHPA would like to thank for everything he has done, as he passes the torch to this hockey pioneer.
“We truly could not be more thrilled to have Jayna join the PWHPA to help lead us in our mission to create a sustainable professional women’s hockey league with the best players in the world. Jayna’s resume is among the best in the history of women’s hockey and she is among the most accomplished hockey players of all time. To have her experience, leadership, and passion helping drive this movement forward is something we are extremely grateful for.” – PWHPA Board of Directors.