Secret® Deodorant Canada joins as title sponsor in support of equality in Canada’s beloved sport
TORONTO (November 20, 2019) – The Professional Women’s Hockey Player’s Association (PWHPA) Dream Gap Tour returns to Toronto for its largest event to date: the Secret® Women’s Hockey Showcase, taking place January 11-12, 2020. The mission of PWHPA Dream Gap Tour is to draw attention to the continued lack of opportunity and support for professional female hockey players in North America and advocate for a sustainable women’s league. As Title Sponsor of the event, Secret® Deodorant joins the PWHPA to advocate for a meaningful change, where all professional hockey players receive the same opportunities, regardless of gender.
“Since 1956 Secret has been committed to supporting women, standing behind those who challenge the status quo and shining a spotlight where there is a gap on equal pay and equal opportunities. Today, we stand proudly with the PWHPA and the women who are fighting for an equal chance to play the sport they love,” said Lisa Reid, Brand Director, Secret Canada. “Secret believes equal sweat deserves equal opportunity. We hope all Canadians will join us to push for a more equal future in hockey.”
“We are honored to join forces with Secret,” said Jayna Hefford, Operations Consultant, PWHPA. “Supporting women in our fight for equality isn’t just what they do, it’s WHO they are and have always been. They will be a great ally, both on and off the ice, as we continue to push for a better tomorrow.”
The Secret® Women’s Hockey Showcase will bring six teams of 120 athletes from across North America for two days of action packed hockey. The event will showcase the best players in the world including Marie-Philip Poulin, Natalie Spooner, Hilary Knight, Kendall Coyne and many more. To see the full rosters visit our website at pwhpa.com/events/secret-showcase.
Four of the games will be held at Toronto’s Herb Carnegie Arena, with three on Saturday and one Sunday morning. To celebrate more of the game that brings us together, the PWHPA will host a Secret® Showcase game in partnership with the Rogers Hometown Hockey Tour stop in Vaughan at the Al Palladini Centre. The final game will be announced at a later date along with more exciting events happening on the Secret® Showcase weekend. To purchase tickets for the games, please visit showpass.com/o/pwhpa/.
About Professional Women’s Hockey Players Association (PWHPA):
Professional Women’s Hockey Players Association’s (PWHPA) mission is to promote, advance, and support a single, viable professional women’s ice hockey league in North America that showcases the greatest product of women’s professional ice hockey in the world. The organization aims to provide a united voice to players advocating for the creation of a sustainable professional league. PWHPA is working to accomplish its mission by coordinating training needs and programming opportunities during the 2019-2020 season and collaborating with like-minded organizations to make hockey more inclusive for women and future generations. To learn more about PWHPA and the Dream Gap tour, visit pwhpa.com.
About Secret Deodorant:
Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. Through the years, the brand has proudly supported women’s advancement and equality through its campaigns and communications. Its latest campaign, “All Strength, No Sweat,” is a continuation of this commitment to women, celebrating those who boldly challenge the status quo, push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way. Secret® challenges women everywhere to be all strength, no sweat.
The Brand Amp
Cassie Hunter, Brand Communications Manager